SEO means Search Engine Optimization. SEO is the key for high position in serching engines like Google, Yahoo and many others. Usually, on - lets say google page - people write product name or service and you expect that they will find your website name in one of the top positions. The point is however that your competitors have exactly the same wish.

   What SEO is about? To cut it short, your website and all included published documents should be built and connected with each other in special way, easy to analyse and classify by search engines crawlers/boots/spiders. Except that your website or html documents should be focused (text, source descriptions) on 1, 2 or 3 words phrases. There are special techniques for website optimization and improve SEO ranking and results are visible usually after several months, depending how strong is competition.